Super Socks x Selfridges.
We brought a groundbreaking experience to Selfridges, the UK’s most luxury retailer through a series of innovative pop-up stores.
Utilising AI technology, customers can create their own socks and have them printed in-store within 30 minutes.
How it Works.
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Choose your design.
Browse from over 200 different sock designs from Birthday to Christmas or pick some of the World’s most loved brands including Batman, Friends & many more.
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Upload a photo.
Whether it’s a photo of yourself, friend or family member, scroll through your photos for the perfect shot & upload it onto the screen through our QR code. You can even have your photo taken using our camera.
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Let the magic happen.
Get your socks hot off the press just like Pizza. We’ll create and print your socks within 30 minutes. It’s as easy as that.
Where you can find us.
SELFRIDGES BIRMINGHAM
SELFRIDGES MANCHESTER TRAFFORD
SELFRIDGES LONDON OXFORD ST
ARNOTTS DUBLIN
